5 Terrific Reasons Home Staging Can Maximize Your Profits!!

Jul 7, 2022

Besides location, location, location, Staging a property like a model home can be the biggest deciding factor for buyers paying top dollar. Even in this super competitive market, if a home needs updating, it will sit on the MLS with zero interest or offers, other than investors. Your average buyer can’t see the potential OR they overestimate the repair/remodel costs by as much as 100,000 dollars! Thank you HGTV.

As a former real estate agent, with many realtor contacts, my conclusion is buyers would rather pay more for a house that is move in ready, especially if it is stylish and on trend! Here are 5 terrific reasons to hire a professional Home Stager like Kerry F. Décor.

(All bolded quotes are from the National Association of Realtors and taken primarily from the following article: https://www.nar.realtor/newsroom/nar-finds-home-staging-helps-buyers-visualize-homes-sell-faster)

“Television programming played a noticeable role in how buyers viewed a potential property, according to Realtors®. Agents surveyed said that typically 10% of buyers believed homes should look the way they appear on TV shows. Sixty-three percent said buyers requested their home look like homes staged on television. Sixty-eight percent of Realtors® reported that buyers were disappointed by how homes appeared compared to those seen on TV shows.” Buyers are becoming more savvy and aware. Whether their expectations are realistic or not they’re demanding a higher quality product.
“Eighty-two percent of buyers' agents said Staging a home made it easier for a buyer to visualize the property as a future home.” While Realtors sell houses, Stagers sell the lifestyle that goes with it! An H.S.R. Certified Home Stager, such as myself, is specially trained to create emotional connection points throughout the home to ‘hook’ buyers.
“Among buyers’ agents, having photos (83 percent), videos (74 percent), and virtual tours (73 percent) available for their listings was more important since the beginning of the COVID-19 pandemic. Duh! Even prior to covid, who looked at listings without photos? With websites like Redfin and Zillow, more buyers are taking the shopping process into their own hands using the internet. 2 very important clichés apply here: ‘A picture is worth a 1000 words’ and ‘You only get one chance to create a first impression.’
“Twenty-three percent of buyer’s agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that are not staged.” An equal 23 percent of Sellers Agents said the same. Staging usually costs less than 1% of the asking price so you have everything to gain and nothing to lose. It’s always cheaper than a price reduction!
“Twenty-two percent of sellers’ agents stated that there were slight decreases in the time on the market when the home is staged.” This appears more true in a ‘regular’ market. The last few years have been an exception. It still doesn’t change the fact that ugly, outdated or tired homes won’t sell regardless.

And that is where Kerry F. Décor comes in. We specialize in helping with those necessary upgrades - bringing old, tired houses into the 21^st Century and making them look like model homes! Let’s define a workable budget that will yield a good return on investment. After all you can’t put lipstick on a pig.

And for those homes that are market ready? Don’t leave them empty and soul less! Life Style them for greater buyer interest, engagement and profits!! (And less time on the Market).

Below is a copy of our Staging Proposal to give you an idea of costs, largely which depend on location and level of luxury. This is for Vacant Staging only. Once we nail down the proposal I will send over a Staging Contract that covers the specifics. Feel free to comment with any questions or concerns.

Staging to Sell? Styling to Stay? Call me today!

Vacant Staging Proposal

	Client			Realtor
Name:
Address:

Email:
Phone #:
	Services Provided: Vacant Staging Package Includes: On site consultation ; Selection and Coordination of Furnishings; Up to 2 Months Rental (There are no refunds if the property sells within less of 2 months.); Delivery & Staging; Pick up & De-Staging
Rooms to Be Fully Staged:	LIVING/DINING	KITCHEN/ FAMILY	MASTER BED/BATH		OFFICE/2^ND & GUEST BED ROOMS	LOFT/XTRA SPACE	ENTRY $200-500
	$800-2000	$500-$1500	$800-1500+		$250+ EACH	$500-1000	BACK YARD $500-$1500
Large Furniture	Couches & Loveseats/ Sectionals	Couches & Loveseats/ Sectionals	King or Queen Bed		Queen or Twin Beds	Couches & Loveseats/ Sectionals	Entry Table &/or Side Tables
	Chairs	Chairs	2 Night Stands		Dresser/ Chest	Chairs
	Coffee & Side Tables/ Ottomans	Coffee & Side Tables/ Ottomans	Dresser &/or Chest		Chairs	Coffee & Side Tables/ Ottomans	Bench/Chair/ Chaise
	(TV) Consoles Area Rugs	(TV) Consoles Area Rugs	Bench/Chair/ Chaise		Desk(s), Lamp, Plants, books	(TV) Consoles	Patio Furniture
	Side Boards	Bar Stools?	Area Rugs?		Area Rugs	Bar Stools?
	Dining Table & 4-6 Chairs	Kitchen Table & 4 Chairs?				Desk? Area Rugs?
Small Furniture	Mirrors & Artwork	Kitchen Decor	Bed Sets (Incl Pillows)		Bed Sets (Incl Pillows)	Mirrors & Artwork	Mirrors &/or Artwork
	Baskets & Throws	Center Pieces &/or Runners	Show Pillows & Throws		Show Pillows	Baskets & Throws	Baskets
	Décor Pillows Lamps	Bar Décor?	Trays & Decor		Toys/Youth Decor	Décor Pillows & Throws	Plants (Faux Foliage)
	Pouffs	Trays & Plants	Towels			Pouffs
Powder Rooms & 2^nd Baths are usually complimentary Total Fee: _________________. 50% of the Staging Fee is due upon the signature of the Staging Contract to follow. The remaining balance will be due before the Staging Day on _______________. We require a minimum of 7-10 days notice prior to the Staging Day.

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KERRY F. DECOR